It is critical to have a solid, successful strategy – whether it is a small campaign or large, we want to make certain everyone (your team and ours) understands what to expect and what metrics will define success. We provide initial keyword traffic and cost estimates so we can make informed decisions about choosing keywords and maximizing your budget. And, we research the competitors in the paid search marketplace to see what opportunities exist for the keywords we will be selecting.
Setup and Creative
Once the strategy is in place, the account campaigns are structured using standards that have proven to be successful. We start with a group of your keywords and expand or contract the list depending on the approved strategy. We carefully weigh factors like consumer intent, relevancy and competitors when selecting keywords and creating your ads. We focus on persuasion – from the keyword to the ad copy to the landing page – maximizing the return from your advertising budget. Whether you want to increase sales or increase qualified leads – our expertise in PPC and conversion optimization helps take your campaigns to a new level .
After your campaigns are running – the process has just begun. It usually becomes clear during the first weeks of your campaign which elements need improvement and which are performing well. We focus our attention on testing – implementing changes to improve the key metrics of your campaigns. It’s not guesswork, but a series of enhancements that we implement based on our knowledge of PPC.
Campaign intelligence requires a suite of tools but also human insight. Your campaign manager will review results frequently and make changes to your account based on the campaign’s alignment with your strategy. We then prepare an executive level report and collaborate with you on any recommended changes to strengthen strategy or performance.
Our formula for success
- Create relevant ad groups and highly persuasive ads
- Follow up with persuasive, detailed landing pages
- Select keywords based on customer intent rather than popularity
- Implement strategic bidding based on producing a positive ROI
- And, most important – keep improving on a regular basis