Plot No 585, Jaypee Munirka, New Delhi-110067, India




The Penguin algorithm, first launched in April of 2012 was created to find and demote websites who have created unnatural links in order to rank higher in Google. If your site noticed a significant drop in rankings or traffic on any of the following dates then there is a good possibility that Penguin is affecting your site:

  • April 24, 2012
  • May 25, 2012
  • October 5, 2012
  • May 22, 2013
  • October 4, 2013
  • After October 17


After this point Google announced the the algorithm would roll continuously. This makes identifying a Penguin hit a little harder. Penguin is a series of Google updates that primarily discount the value of certain types of back links that are found to be unnatural. Penguin updates penalize websites having these unnatural back links by demoting them in search rankings. Sometimes, even good quality websites can lose out on higher search rankings due to the outdated SEO practices they use. If you have been affected by Penguin updates, you need to initiate a Penguin recovery process at the earliest to recover your search engine rankings. At SABSOFTZONE, we have a knowledgeable team of SEO consultants who can help you identify unnatural back links and take remedial actions.

WhatsApp chat